ENTER THE MATRIX_

WINTER 2023

Following the vibrant joy of HOYA, the Winter 2023 collection, Enter the Matrix, shifts into a more synthesized, futuristic realm. Shot within a sparse white box setting, the stark minimalism highlights the garments, stripping away distractions to focus on form, texture, and construction. The signature yellow plaid from HOYA carries over, now reimagined in the collection’s standout piece—the thick winter cocoon coat. Crafted from dense wool felt, the coat’s voluminous shape acts as a protective shell, enveloping the wearer in warmth while evoking a sense of both comfort and avant-garde design.

Alongside the cocoon coat, the collection features garments that balance luxury and softness, such as the tunic dress rendered in 100% silk velvet, which drapes with fluid elegance. Scattered throughout are soft, billowing knits that bring a tactile contrast, adding to the sense of understated opulence. While the collection continues to embrace the playful nature of dressing seen in previous works, Enter the Matrix reframes it through a futuristic lens—one that feels both artificial and otherworldly. Visually aligned with its namesake, the collection imagines a world where clothing is both armor and expression, bridging the organic and the synthetic, the familiar and the unknown.

CREDITS_

PHOTOGRAPHY = FRANCISZKA_

MODEL = ERIN_