HOYA_

SPRING SUMMER 2023

Titled HOYA, the Spring/Summer 2023 collection bursts with life and color, boldly featuring yellow plaid as its centerpiece. Shot among an abundance of lush houseplants, the imagery captures the joy and solace many found in nurturing greenery during lockdown, evoking a sense of nostalgia for that introspective yet hopeful time. The playful, toy-box-inspired styling brings a whimsical, almost childlike energy to the collection, emphasizing its lighthearted approach to design.

HOYA showcases a variety of garments, including the signature kilt—returning with fresh vitality—a sleeveless shirt dress, luxurious silk pullovers, and billowing knit dresses. The collection embraces the transformative nature of clothing, inviting wearers to explore different facets of themselves through playful and imaginative dressing. By blending vibrant patterns with flowing, tactile fabrics, HOYA celebrates the joy of self-expression, offering a wardrobe that encourages experimentation and delight in the act of becoming.